BETTER FOODS CO., LTD.
Press Release
“Betagro” Stands Out by Making a Difference Underscoring BQM to Boost Consumer Trust and Confidence
28 June, 2022
Betagro is reinforcing its leadership by providing quality food products to consumers and launching the “Connecting all Differences with Betagro Quality” campaign to connect a range of lifestyles with Betagro’s trusted single food standard. Through this campaign, Betagro Quality Management or “BQM” is being highlighted symbolizing the company’s top-level food safety standards covering inspection, monitoring both quality and production control based on international food safety standards, ranging from original breeding farms to advanced processes in food production throughout the food chain providing confidence to consumers that Betagro’s diversity of differences includes a broad range of premium quality products. Dr. Oliver Gottschall, Chief Operating Officer of the Food Business, Betagro Public Company Limited, said that Betagro monitors and prioritizes changes in consumer behavior and sees a shifting interest in wanting to overcome barriers and increasing support for a diversity in consumer lifestyles which is becoming a key factor in the company’s operational direction and a driving force in the development of food innovations. Changes in consumer behavior encompass thoughts, preferences, beliefs, and the wider spectrum of gender identities. In response, Betagro launched the “Connecting all Differences with Betagro Quality” campaign to reach a broad range of consumers emphasizing the company’s commitment to providing quality food products based on the BQM standard that meets the demands of diverse lifestyles, supporting good health and well-being. Mr. Trirat Thongplod, Chief Operating Officer of the Protein Business, Betagro Public Company Limited, added that choosing quality foods is the key to maintaining good health which leads to an improved quality of life. This formed the basis of Betagro’s ‘Smart Food, Good Life’ approach which empowers the company to constantly strive to gain the trust of consumers by developing quality food products. To reinforce our standards, we adopted ‘Betagro Quality Management: BQM’ throughout our food chain – our very own quality food safety management standard that operates 24/7 covering all relevant processes: control, audit, monitoring, and quality control of food production based on international food standards to maintain consumer confidence in all Betagro products, and which supports a diversity of lifestyles. BQM is a high-level quality management standard encompassing food safety and quality, animal welfare, service excellence, and corporate social responsibility, and includes regular audits of breeding farms, transportation, and processing of ready-to-eat foods that meet Betagro’s quality standards and regulatory requirements imposed by government agencies, partner countries and business partners. The BQM system also ensures that the quality of the company’s products meets the requirements of both domestic and international partners and consumers.
'Betagro' showcases its potential as a leader in the food business, "winning 3 major awards of the year", moving forward to expand the food business both domestically and internationally, responding to consumer trends and food entrepreneurs.
27 May, 2024
Betagro Public Company Limited or "BTG", a leading integrated food company in Thailand that is committed to adding value to everyone's life with better food, has shown its potential by winning 3 major food awards and is ready to move forward in the food business both in Thailand and abroad, creating growth with innovative quality food products that respond to consumer trends, along with expanding the market for Food Service entrepreneurs and reinforcing the concept of "Smart Solutions for Sustainable life" at THAIFEX-ANUGA ASIA 2024 during 28 May - 1 June 2024 at IMPACT Muang Thong Thani. Dr. Oliver Gotshall, Chief Operating Officer, Betagro Food Business Group, revealed that from the Thai economic outlook in 2024, which is expected to grow by 2.2-3.2%, including consumer behavior that places importance on taking care of physical and mental health, choosing high-quality, safe food from traceable sources, and being aware of society and the environment for sustainable consumption, Betagro is moving forward with a strategy to drive the food business for continuous growth by focusing on researching and developing new food products to meet the lifestyles of modern consumers who are diverse both domestically and internationally under the brands Betagro, S-Pure and Itoham, and alternative protein products, which are innovative future foods from the brand Meatly! This year, Betagro food products received 3 major awards: 1) Superior Taste Award 2024, with “S-Pure Chilled Eggs” receiving a 3-star award, and “Betagro Turmeric Coconut Milk Rice with Chicken Green Curry” receiving a 2-star award; 2) THAIFEX – Anuga Taste Innovation Show 2024 Food Innovation Award for “Ready-to-Eat Plant-Based Beef Green Curry” under the brand Meatly!; and 3) 12 ready-to-eat dishes under the brands “Betagro” and “Meatly!” received the “Thai Select Logo 2024”, such as Chicken Massaman Curry with Rice, Chicken Green Curry with Rice, Chicken Satay, Plant-Based Minced Pork and Soybean Paste Curry, and Plant-Based Minced Pork Chili Paste, which guarantees excellent food taste that truly meets Thai food standards. At the same time, it aims to create brand awareness, food products and various services through THAIFEX-ANUGA ASIA 2024. This year, Betagro showcases its potential as a leader in world-class quality food innovation by delivering its flagship product, “S-Pure,” a market leader in super premium food, pork, chicken and eggs that are 100% naturally raised (100% Natural Pure Product), the first and only Thai brand to receive the “Raised Without Antibiotics (RWA)” certification from NSF, USA, for all 3 products. Importantly, it is also raised with beneficial grains and vitamins, providing appropriate nutrition for each age group, supplemented with beneficial microorganisms, Probiotic and Prebiotic, or collectively known as Synbiotic, which help improve the animal’s digestive and absorption systems, making S-Pure pigs and chickens strong and less likely to get sick. It is a product raised with the best standards from a farm for world-class dishes. And with the lifestyle of modern consumers, Betagro has continued to develop products that meet the needs and changing consumption patterns, such as S-Pure Portion Pack, which comes in a clean, convenient tray, saving time and space for storage. It can be cut into portions for one meal to maintain freshness and sterility, and seasoned minced pork in a tube that is easy to use and convenient, including products in the ready-to-eat food group, the sausage group that meets the needs of a fast-paced lifestyle, and emphasizing the advantages of environmentally friendly packaging, both paper tray packaging that can reduce plastic use by up to 80% and mono material packaging that can be decomposed. Dr. Oliver added that for the highlight of this event, Betagro also launched “La Comida”, a brand of European-style ready-to-eat meat products, “Charcuterie”, which is made from S-Pure pork that has been meticulously trimmed and processed to be ready to eat in the European style, including salt and spices, curing and smoking, or cooking through heat. It emphasizes its premium quality at a reasonable price, suitable for food entrepreneurs to serve or cook in various menus. In addition, Betagro is in the process of developing La Comida Deli Shop to sell La Comida products, Charcuterie, cheese, and imported products, aiming to meet the needs of customers who love European-style food, and to provide a new food experience for Thais, which is expected to be launched within this year. In addition, Betagro is also accelerating the expansion of the domestic market through the Food Service entrepreneur group by collaborating with partners and food service providers, covering hotels, restaurants, cafes, cooking schools, and airlines, by using Betagro's expertise in high-quality and safe food products, management advice, and efficient business operations to increase capabilities, create opportunities for business expansion, and grow together sustainably. It is also ready to expand its market overseas with S-Pure and Betagro brand products after successfully becoming the first exporter of chilled chicken products from Thailand to Singapore under the S-Pure brand, which has been well-received and continuously growing. It also introduced Betagro brand ready-to-eat food products, such as cooked chicken and cooked pork, to be sold in both supermarkets and convenience stores, including the distribution of Betagro brand ready-to-eat food products at 7-11 Hong Kong, and plans to expand to many other countries to open the door for international consumers to access Thai food with Thai flavors. It also emphasizes cooperation with business partners to be a supplier of food products to the Food & Restaurant Chain for rapid expansion in all regions. “Betagro aims to introduce innovative quality food products both domestically and internationally, and to upgrade services to food entrepreneurs in a comprehensive manner, reinforcing the commitment of the food business group to be a part of the success of its business partners. With the business plan in place, we believe that the Betagro food business group will grow strongly,” said Dr. Oliver.
Contact Information
Name: Ms. Tharinee Prasertpakdi
Address: 123 Main Street Nakhon Ratchasima, 30000 Thailand
Website: www.betagro.com
Profile URL: https://thaipoultry.petrolsolutions.com/betagro
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